Accelerating Customer Engagement at BPCE

Nofel Goulli, BPCE’s managing director for the personal insurance sector, explores its journey with Tealium to accelerate customer engagement.

BPCE, the second-largest banking group in France, serves over 35 million customers and 9 million members. Its Assurances business provides its customers with a complete range of insurance products: from personal insurance, including retirement, savings, provident, to non-life insurance, covering everything from home and vehicle across to all types of legal protection.

BPCE’s challenge: Address its customers’ needs across multiple channels, and accompany them during their entire user journey. Hear from BPCE about how Tealium helped solve these data challenges and unlock new personalisation strategies, effective collaboration approaches, and performance measurement methods.