Analyst Report

The 2025 Gartner® Magic Quadrant™ for CDPs

A Leader Once Again: Tealium Recognized Again in the 2025 Gartner® Magic Quadrant™ for Customer Data Platforms

Access the Report

Thank You.

You can now access the content below.
Access the Report
2025 Magic Quadrant

As a leader for two consecutive years, we feel Tealium’s ability to execute and its comprehensive vision has been consistently acknowledged. Our solutions have helped over 850 global enterprises address industry-specific challenges, from data privacy compliance to upscale customer experiences.

Access the report to see why we believe Tealium is positioned in the Leaders quadrant and to uncover:

  • A valuable overview of the CDP market and an objective evaluation of CDP vendors
  • A deeper understanding of the growing importance of CDP solutions as companies look to benefit from connected data
  • An independent view of Tealium's strengths and challenges among other evaluated vendors so you can evaluate whether we can meet your CDP needs

 

Gartner, Magic Quadrant for Customer Data Platforms, Lizzy Foo Kune, Rachel Smith, Ben Bloom,

Suzanne White, Adriel Tel, David Walters, March 25, 2025

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Want a CDP that works with your tech stack?

Talk to a CDP expert and see if Tealium is the right fit to help drive ROI for your business.

Get a Demo