Decide what data to share with Reddit and when to share it, as well as include more meaningful data, such as a customized customer value score or each step/action taken in a conversion journey on a website.
As the industry moves to better protect the privacy of consumers, browsers will cease to support cookies and other signals that today aid in optimization, targeting, and measurement, making server-side tools like the Conversions API essential for collecting and managing this data.
Strengthen conversion tracking reliability through consented client-side and server-side data collection points.
Build signal loss resiliency in the face of an ever-changing advertising landscape. Improve targeting, modeling, and bidding performance by configuring important events like subscription, renewal, add to cart, and purchases associated with your campaigns running on Reddit platforms.
The Reddit Conversions API (CAPI) creates a direct connection between marketing data from an advertiser’s server and Reddit, enabling advertisers to measure the performance of their marketing campaigns.
This connector creates new ways for advertisers to improve the reliability of data sharing, leveraging conversion data that a website tag might not capture, and ultimately help increase return on ad spend (ROAS) across the Reddit advertising ecosystem.
