Better Together: Tealium + Pinterest

Use Tealium + Pinterest to better target, measure, and optimize campaigns with consented first-party data.

Powering Effective Conversion Measurement in a Changing Advertising Landscape

Digital marketing and analytics teams today face new challenges in the ways they collect customer data. The impending demise of third-party cookies, changing consumer behaviors, and new privacy measures, result in businesses having less customer insight to meaningfully advertise to potential customers and to measure the impact of those efforts.

What Does This Mean For Your Business? There are more limitations than ever before, like third-party cookie deprecation and other signal obfuscation methods, making conversion tracking increasingly challenging. Pinterest's Conversions API provides a more accurate and streamlined way to track conversions, by leveraging data directly from your server instead of relying solely on client-side data. The combination of Tealium’s Customer Data Management and Pinterest’s advertising solutions helps brands use consented first-party data to better target, measure, and optimize their campaigns.

What You Can Achieve

Reclaim Your First-Party Data

Decide what data to share with Pinterest and when to share it, as well as include more meaningful data, such as a customized customer value score or each step/action taken in a conversion journey on a website.

As the industry moves to better protect the privacy of consumers, browsers will cease to support cookies and other signals that today aid in optimization, targeting, and measurement, making server-side tools like the Conversions API essential for collecting and managing this data.

Strengthen performance and privacy

Strengthen conversion tracking reliability through consented client-side and server-side data collection points.

Improve Conversion Measurement & Targeting

Build signal loss resiliency in the face of an ever-changing advertising landscape. Improve targeting, modeling, and bidding performance by configuring important events like subscription, renewal, add to cart, and purchases associated with your campaigns running on Pinterest platforms.

How does Tealium Connect with Pinterest?

Pinterest Tag

The Pinterest Tag is code that advertisers can place on their website to share website visitor events to Pinterest via a browser. It’s the foundation of every website integration with Pinterest and power solutions like dynamic product ads, custom targeting, campaign optimization, and attribution.

Solutions - Customer Analytics & Predictive Insights

Pinterest Conversions API

The Pinterest API for Conversions enables advertisers to send conversions directly to Pinterest via a server-to-server connection. With Tealium’s real-time integration, conversions captured with the Pinterest API can then be used for retargeting in campaigns and can be reviewed in conversion reporting for improved conversion visibility.

Pinterest Audience Connector

The Pinterest Audience connector for Tealium’s AudienceStream allows advertisers to (re-)engage with people they already know or reach out to new prospects that look similar to their best customers. This is most commonly used for remarketing, increasing the lead base, creating lookalike audiences, or excluding existing customers or companies from advertising campaigns.

How Do I Get Started?

Tealium customers can select the Pinterest Tag, Pinterest Conversions API and Pinterest Audience connectors in our Connector Marketplace. You will be guided through the setup and testing process as well as the authentication process with your Pinterest account.

Not a Tealium customer? Get in touch with us and we will help you to understand the benefits of the Pinterest integration for your business and support you in building the business case.

More information is available in our documentation repository:

State of CDP Report 2024