The customer data landscape is exploding. The market opportunity for brands to manage customer data more effectively is so huge that it’s spawned one of the fastest growing and evolving software categories in recent memory.
Which makes us especially proud to have been named the #1 Global CDP in a new analyst research report!
The methodology for the report is another reason we’re especially proud, as it was primarily informed by a market survey focusing on ROI and the willingness to recommend the solution. The research was compiled by analyst firm Research in Action by former Forrester analyst, Peter O’Neill.
I think you’ll notice that the vendors in the landscape have some diverging approaches to managing customer data with some focused more on executional tools and some, like Tealium, more focused on the view of the customer itself. Identifying your own needs for a customer data tool and comparing those needs to the vendor list here can help give you insights into the customer data platform that will best suit your needs. The report also contains a useful overview on market trends and how organizations are solving customer data challenges.
Download and read the full report here: https://tealium.com/resource/whitepaper/research-in-action-customer-data-management/
Some highlights of the report include:
- Tealium Named #1 Global Customer Data Management Vendor! The report analyzes the customer data management market using a survey of 1500 business managers with budget responsibility. All vendors with a minimum number of ratings were graded to identify the top 15. These top 15 were evaluated by analysts and grades were blended to determine the winner.
- Independent CDPs Will Prevail Over Marketing Cloud CDPs – The marketing clouds have joined the CDP fray after initially calling the space just a passing fad. However, Research in Action finds that independent CDPs are sophisticated vendors with the knowhow— and mature toolset— to more effectively solve predominant challenges in the market.
- Customer Data Management Absolutely Essential to Deliver Optimal CX – The days of marketing departments being able to skate by with only minimal customer data management are over. Marketing and business users must effectively manage customer data if the goal is to create an optimal CX.
- Special Considerations for Enterprise vs Midsize Companies – Midsize and Enterprise companies have some differing needs when it comes to customer data. Companies should evaluate CDPs according to these unique differences.
If you’d like to see the #1 CDP in action, request your customized demo of the Tealium Customer Data Hub today.
