Tealium Named as Inaugural AWS Travel and Hospitality Competency Partner

This week at AWS re:Invent, Tealium was named as one of the 27 AWS Consulting and Technology partners to achieve the brand new Travel and Hospitality Competency. It’s an incredibly special honor to be recognized and included in this group. Because so many companies are built on and rely on AWS, the company’s Competency Program is a trusted indicator of expertise and best-in-class technology solutions. 

Driving exceptional customer experiences is at the heart of the Travel and Hospitality industry and this new competency comes at a critical time when every industry has been required to accelerate digital transformation to continue to drive customer engagement and growth. This makes building a real-time customer data foundation more than a nice-to-have feature, but a must-have requirement for everything from urgent outreach to easier check-in.

During the early months of the COVID-19 pandemic, Tealium helped enable one of our travel customers to quickly create and proactively engage audiences of travelers headed to COVID-19 hot spots, in under one day! Those audiences were able to be used across technologies and engagement channels in their stack. This audience creation agility was the basis for proactive customer experience action.

“The combination of Tealium and AWS enables our Travel and Hospitality clients to accelerate digital transformation initiatives through solutions which drive many global enterprise customers to innovate at scale,” said Tealium VP of Global Partnerships Matthew Gray. “By combining our industry-leading platform with AWS services, our customers have the ability to manage the data supply chain in real-time and promote standardized, unified, customer data across their AWS infrastructure in a secure manner.“

We truly love working with and learning from our Travel and Hospitality customers like Barcelo Hotel Group, Hyatt Hotels, Cathay Pacific Airways, TUI, and others. It’s an industry that has consistently been focused on delivering outstanding digital experiences for their customers (even when the occasional bag is lost).

That focus leads to innovation that typically informs additional industries around it on new ways to drive customer acquisition and loyalty. We’ve invested in Travel and Hospitality because we share that same customer-centric philosophy.

We’d also like to congratulate all the other companies that were named, especially our partners Capgemini, Braze, Accenture, and Slalom. Learn more about how you can use Tealium to deliver higher quality and more comprehensive customer data to AWS in real time to drive better insights and engagements.