Building Unified Teams for Connected Customer Data

 In Customer Centricity, Martech

Reading Time: 2 minutes

Siloed, fragmented and disparate data sources have become a challenge that are all too common for brands today. There are many processes and procedures brands should put into place to remove those silos so they can see a single view of their customer – but the first step in unifying data starts with unifying people.

Prolet Miteva, Sr Product Manager, Analytics, Autodesk, recently presented a webinar on “Building Unified Teams for Connected Customer Data.”

In this webinar, Prolet discussed key takeaways like:

Common Reasons Brands Don’t Have Aligned Data

  • Silos
  • Disconnected systems
  • Lack of executive support

3 Key Players In Achieving Organizational Alignment Around Data

  • Organizational support
  • Connected technology and systems
  • Executive support
3 main ways to achieve organizational alignment around data is by employing an evangelist, creating internal departmental pods and establishing a data center of excellence Click To Tweet

4 Crucial Steps In Creating Quality Data

  1. Generate
  2. Ingest
  3. Transform
  4. Process
  5. Activate

To get more key insights and takeaways on ‘Building Unified Teams for Connected Customer Datawatch the on-demand webinar and learn:

  • Aligning your organization towards a shared goal
  • 3 keys to creating a high performing data and analytics program
  • Embracing the human side of data
  • And so much more!

Watch the on-demand webinar and start connecting customer data today!

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