In two weeks the long-awaited General Data Protection Regulation (GDPR) will be in full effect and some brands are still scrambling to ensure their compliance in time. But it’s critical brands are not only focused on the legal ramifications and rules but also customer experience, and more importantly, customer views, preferences and expectations.
How do consumers expect their data to be used by a brand? Will they exercise their new rights under GDPR? What data-driven practices will brands begin implementing in their own organizations? Tealium partnered with DataIQ to conduct a twin-track research project to answer just that in producing the packed-with-stats report GDPR Impact Series 2018.
The research was built around four key areas of data protection and privacy management:
Customers are telling the brands they interact with what they want – is your brand and technology listening?
Some of the key findings from this consumer-driven research included:
By knowing what your customers prefer and expect from your brand, you will be able to deliver the moments that matter most to them.By knowing what your customers prefer and expect from your brand, you will be able to deliver the moments that matter most to them Click To Tweet
Whether you view data as the new oil or as the beginning of the fourth industrial revolution, its relevance in today’s world is hard to deny. By laying the groundwork now, businesses will be able to embrace the opportunities presented by GDPR.
This research takes us one step closer to a more comprehensive understanding of how to truly put the customer (and their expectations) at the center of everything a brand does.
Download the entire GDPR Impact Series 2018 Whitepaper for even more great findings, views and stats on how aware consumers are of the way data is collected from their mobile and digital footprint, as well as how businesses rely on these data streams to deliver personalized services in creating a better customer experience.