That’s why we’re excited to announce the release of our Digital Advertiser’s Playbook 2025 – your comprehensive guide to thriving in a privacy-first world with a focus on first-party data strategies and Conversions APIs (CAPI).
Why This Playbook Matters Now
According to our recent press release, Tealium customers are achieving up to a 25% increase in return-on-ad-spend (ROAS) through our CAPI integration capabilities. At a time when every marketing dollar needs to work harder, these results speak volumes.
But what exactly is driving these impressive gains? The answer lies in moving beyond third-party cookies to a first-party data strategy that gives you:
- Greater control over your customer data
- Improved visibility into the full customer journey
- Enhanced reliability in how you share data with advertising platforms
- Future-proofed measurement that doesn’t rely on browser-based tracking
What You’ll Learn in the Playbook
The Digital Advertiser’s Playbook 2025 is packed with actionable insights, including:
1. The 4-Step Guide to Combatting Signal Loss
We outline a clear path to evolve your advertising strategy by moving to high-quality first-party data, advancing your server-side strategy, increasing your ROAS, and developing strategic partnerships.
2. The Power of Conversions APIs
Discover how CAPIs create a direct connection between your server and advertising platforms, allowing you to share conversion data more reliably and comprehensively than ever before.
3. Real Results from Real Brands
Learn how companies like Glossier, TUI, and L’Oréal have transformed their advertising performance:
- TUI saw a 29% increase in conversion rates and an 18% boost in ROAS
- L’Oréal achieved a 22%+ improvement in media campaign conversion rates
- Glossier reached 111 million users with 440+ million impressions
4. A Maturity Framework You Can Follow
Wherever you are on your data journey, our three-stage maturity model helps you identify your next steps:
- Preserve: Get up and running with CAPI connections
- Expand: Enrich your data with offline sources
- Optimize: Activate resilient data across your ecosystem
Why First-Party Data Strategy Is Essential
As Boston Consulting Group reports, marketers who effectively leverage first-party data can generate double the incremental revenue from a single ad placement. With Tealium’s pre-built integrations to platforms like Google, Meta, TikTok, Snapchat, The Trade Desk, and many others, you can quickly tap into this potential.
Our turnkey solutions make it easy to:
- Recover lost conversions due to technical limitations
- Improve Event Quality Scores on advertising platforms
- Feed AI models with more accurate and comprehensive data
- Connect online and offline customer touchpoints
Ready to Future-Proof Your Ad Strategy?
Whether you’re just starting your first-party data journey or looking to optimize your existing approach, the Digital Advertiser’s Playbook 2025 provides the roadmap you need to succeed in today’s challenging environment.
Download the Digital Advertiser’s Playbook 2025 today and start seeing the benefits of a first-party data strategy that delivers real results.
Contact our team to discuss how Tealium can help you implement the strategies outlined in the playbook and achieve your advertising goals.
