The imminent phase-out of third-party cookies in 2024 heralds a revolutionary upheaval in the digital realm, unleashing profound repercussions that will reshape the landscape of online advertising and safeguard user privacy with unprecedented significance. According to Chrome, they plan to disable third-party cookies for all users in Q3 of 2024. As third-party cookies vanish, marketers face hurdles in tailoring advertising and tracking user behavior. Yet, within this challenge lies the prospect of forging innovative partnerships, opening doors to a realm of creativity in a privacy-centric world. Our blog, How To Prepare for Cookie Depreciation With Tealium + The Trade Desk, dives into this unique partnership that drives marketing excellence in a cookieless, privacy-centric world.
Together, Tealium + The Trade Desk serve over 380 global enterprises across all major industries, including financial services, media, retail, travel and hospitality, and pharma. By leveraging Tealium’s robust data management capabilities in tandem with The Trade Desk’s cutting-edge advertising solutions, companies can optimize their marketing strategies, deliver more personalized and targeted campaigns, and ultimately enhance the overall customer experience.
Tealium’s best-in-class CDP starts with data collection, harmonizing customer activity into a single, holistic, and more accurate customer profile, all while managing consent to comply with all data privacy regulations. Tealium’s multiple integrations with The Trade Desk, including its market-dominant demand-side platform (DSP), UID 2.0, and new AI-fueled media buying platform, Kokai, offers an enhanced, first-party data activation strategy that is enabled throughout the entire customer journey.
Tealium + The Trade Desk’s collaborative synergy empowers your business to proactively navigate the impending cookie depreciation. Our dynamic partnership excels in four pivotal domains, ensuring a resilient foundation for your future success.
As we witness the swift advancement of AI and machine learning, enterprises with robust first-party data strategies thrive. By utilizing the Tealium + The Trade Desk partnership, we help companies embrace this momentum, placing the power of first-party data as the foundation of their innovation journey.
Let’s say you want to use Tealium + The Trade Desk to streamline data collection and conversions and meet your KPI goals. You’d want to use Tealium’s comprehensive data collection processes to send conversion events from multiple omni-channel touchpoints into your The Trade Desk instance. You’re focused on the timeliness of this data transfer since it is paramount so that you can make data-driven adjustments! This means you can adjust ad campaigns, bidding strategies, and audience targeting, maximizing your advertising ROI.
The Tealium + Trade Desk integration delivers better personalized advertising campaigns. Tealium fully and seamlessly integrates with The Trade Desk’s UID 2.0; Kokai; Cookie Matching Service; Universal Pixel; In-App Events; Offline Conversions; and more. For more information, explore the Tealium + The Trade Desk partnership page.