CX Marks the Spot: Trust and Innovation in the Insurance Sector

Trust and innovation are vital growth enablers as market influences converge to fundamentally transform the insurance sector. In a dynamic customer experience (CX) landscape, tech-enabled disruptive innovation is the key to sustainable competitive advantage.

As digital globalisation expands and data privacy regulations evolve, using technology to get ahead of the curve will be critical for insurance companies. A customer data platform (CDP) offers a viable solution that can generate profitable growth. Firstly, a CDP unlocks the value of data in a privacy-compliant way. Secondly, the AI-powered capability of a CDP automates previously drawn-out and manual processes to accelerate CX innovation. In turn, an insurer will benefit from reduced claims processing times, increased customer acquisition and retention, the translation of data into actionable insights and improved operational efficiency. The net result is enhanced customer loyalty and lifetime value – two key growth drivers that enable leading the market.

Complete the simple form to access Tealium’s report, and learn how tech-enabled innovation can address the insurance sector’s most pressing challenges. Insights include:

• How to use technology to get ahead of the curve and build competitive advantage
• How leading Australian insurer, nib, transformed into a data-driven enterprise to innovate the insurance CX
• How to unlock the value of data in a privacy-compliant way to engender sustainable growth
• How to augment marketing capabilities to meet and exceed customer expectations at every touchpoint