Great Use of Motion Charts

Every now and then, we get questions from customers about ways to use Motion Charts inside Google Analytics. For the most part, you want to take advantage of the time dimension inside Motion Charts to trend multiple items over multiple dimensions (such as visits and conversion rates). So for example, you can use Motion Charts to see how your keywords are evolving over time.

One of the best presentations that we’ve seen using this technology doesn’t even involve web analytics. Instead, it’s a presentation by Hans Rosling, the statistics guru about trends in developing countries.

This is not a new presentation, but the concepts presented and lessons about the use of data are still very relevant even in our industry.