Study Plan

Save Your Seat!

To be able to drive transformational and personalised experiences in 2022 and beyond, a CDP will be a fundamental element of an organisation’s MarTech stack.

Enter a first-party data approach! In workshop #1 joined by industry experts CapGemini, we cover what’s driving the need for CDPs and where a CDP fits in your strategy!

Every new investment you make in marketing technology represents an opportunity to position your company for the future. The decisions you make now set the foundation for exceptional marketing data management and use, helping enable your organisation’s success.

Choosing a CDP can be a complicated task with so many vendors to evaluate. But no need to panic, we have you covered! In workshop #2, we cover key criteria needed when considering a CDP.

When thinking about implementing a CDP it is crucial to clearly identify which problem you are trying to solve and to establish clear goals and KPIs.

In workshop #3 , we cover why this is such an important step and take a look at sample use cases from businesses across industries.

Staffing for a CDP and defining which data sources you would like to access are only some of several key aspects you need to consider when preparing for your CDP project.

In workshop #4, joined by Tealium partner Zweipunkt, we cover key questions to ask yourself and critical steps to take to make sure you are preparing for success!.

The concept of consent was introduced by GDPR in 2018. 4 years later, businesses are still investing heavily in optimizing their consent rates but tend to ignore how consent will be enforced throughout their entire tech stack.

In workshop #5, we will discuss the future of consent and the role of CDP’s together with Daniel Johanssen, CTO at Tealium partner Usercentrics. Join us as we unpack the impact of evolution of CMPs, consent fatigue, browser signals, profile level consent and more.

Implementing a CDP affects many, if not all, of your Customer experience channels and touchpoints. Measuring all of these takes careful planning and diligence.

In workshop #6, joined by Tealium partner Merkle, we cover the metrics to consider and the process to follow to measure CDP success.

As customer journeys get more complex, brands need a way to orchestrate those journeys across multiple channels. Implementing a CDP is key to achieve this.

In workshop #7, joined by Tealium partners Meta & Admiral Media, we cover relevant use cases across the entire customer journey – from acquisition to retention – showcasing what to prioritise when maximising your ROI.