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Your Maturity is Follower

Customer data and analytic capabilities in these companies are present and aligned to meet business needs, but they are used for tactical, rather than strategic, purposes. For Followers, customer data and analytics capabilities support primary business objectives of acquisition, retention, and loyalty with a foundational segmentation approach to marketing. CI pros in these companies augment behavioral data with some customer interaction data from the website and email channels. Typically, they react to business needs with customer analytics solutions.

On the right we’ve provided a few tips to help get you to the next stage, but we’d love to provide you with even more helpful insights one-on-one.

Schedule a meeting with one of our experts to optimize your data management and elevate your customer experience. 

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  • Tip #1

    Develop and maintain a “customer data wish list” that includes zero, first, second, and third party data sources and prioritize based on expected ROI.

  • Tip #2

    Invest in advanced analytics human resources and technology.

  • Tip #3

    Combine marketing and CRM data with customer service, financial, and operational data.

  • Tip #4

    Develop a list of potential internal stakeholders of customer data and meet with them to determine analytical needs.

  • Tip #5

    Create roadmap of potential analytics projects for stakeholders and begin integrating their data.

  • Tip #6

    Start developing propensity models to predict customer behaviors such as churn, purchase, and response.

  • Tip #7

    Develop an ROI calculation for new data additions and analytical projects.

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