Executive Summary
Despite the promise of buzzwords like Big Data, Predictive Analytics, and even Artificial Intelligence, many companies still struggle to capture value from their customer data.
Download this Q&A with Industry Expert Brandon Purcell to see how companies are transforming their data into insights-driven programs that win, serve, and retain customers. You’ll also learn:
- How companies are analyzing their data to derive insights and capture customer value
- How to overcome the most common challenges associated with customer analytics
- Innovative techniques for customer analytics
- The relationship between customer analytics, machine learning, and AI
