Adobe Experience Platform

Join a live demonstration of Tealium's native support for Adobe Experience Platform to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Deliver personalized and connected customer experiences across channels and devices with Adobe Experience Platform. Leverage a unified and real-time data foundation to collect, manage, and act on customer data. Use Tealium’s connector to integrate your data sources and applications with the Adobe Experience Platform and access its powerful capabilities for insights, engagement, audience creation and activation, omni-channel customer journey analysis, and journey optimization.

Supported Integration Types

Adobe Experience Platform can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Adobe Experience Platform can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Features

This integration offers these features:

Send event data to Adobe Analytics

Streamline and enrich the data from any source and send it to Adobe Experience Platform for real-time data collection and analysis.

Send profiling data to Adobe Identity Service

Use anonymous and known identifiers from various sources to build a data management program without third-party cookies. Create real-time, unified profiles that maintain privacy-ready status and enable cross-channel activation.

Send audience data to Adobe Audience Manager

Improve your audience targeting and segmentation with Adobe Audience Manager by connecting data and creating marketing opportunities across different channels and touchpoints.

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