About Braze Data Source

Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers. Tealium utilizes Braze Currents to receive customer behavior and user-related events (purchases, sessions, impression data) or can be message engagement-related (SMS push notifications, email deliveries/opens). The data received can be used to enrich  visitor profiles, track events downstream into an Analytics tool, or allow for storage with DataAccess.