Criteo serves personalized ads to mobile app users who have high probability of clicking through and engaging with the app. In order to make an accurate prediction on user's intent and likelihood of conversion, Criteo captures app events and collects relevant data associated with each event from the mobile device.

2025 Future of Customer Data

Discover how real-time customer data is reshaping industries in the latest edition of our groundbreaking annual report.

Get the Report

Submitted! Thank you!