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Criteo serves personalized ads to mobile app users who have high probability of clicking through and engaging with the app. In order to make an accurate prediction on user's intent and likelihood of conversion, Criteo captures app events and collects relevant data associated with each event from the mobile device.
Supported Integration Types
Criteo Mobile can be integrated in the following ways:
Device-Based Delivery
Device-Based Delivery
These connectors send data to the desired vendor or service directly from the client or device where the data is originating.
Supported Device Types
Criteo Mobile can be integrated in the following ways:
Mobile
Mobile
Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.
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