About Display & Video 360

Display & Video 360 is the evolution and consolidation of DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center. It offers a single tool for planning campaigns, designing and managing creative, organizing and applying audience data, finding and buying inventory, and measuring and optimizing campaigns.

Features

This integration offers these features:

  • Add Visitor to User-List or Segment
  • Remove Visitor From User-List or Segment
  • Cookie Match
    Client-side cookie match tag collects Google's 3rd party identifier for use with AudienceStream

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