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Facebook Conversions Connector is designed to help businesses maintain data privacy while delivering personalized experiences to their customers, without relying on browser-based tools like cookies. Additionally, Conversions API provides businesses with full funnel visibility, accurate data sharing, and data control. Full funnel visibility offers businesses the ability to share a wider array of data than is currently captured by Pixel. Data sharing through Conversions API is more accurate than other methods; businesses don't have to worry about data getting lost because of a browser crash or an ad blocker. Conversions API gives businesses more control over what they share. That means businesses that implement the Conversions API in lieu of Pixel decide what to share and when to share it. By contrast, Pixel sends all events in real-time.
Supported Integration Types
Facebook Conversions API can be integrated in the following ways:
EventStream
EventStream
These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.
Supported Device Types
Facebook Conversions API can be integrated in the following ways:
Web Browser
Web Browser
These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.
Features
This integration offers these features:
Send Event
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