About Facebook Conversions API

Facebook Conversions Connector is designed to help businesses maintain data privacy while delivering personalized experiences to their customers, without relying on browser-based tools like cookies. Additionally, Conversions API provides businesses with full funnel visibility, accurate data sharing, and data control. Full funnel visibility offers businesses the ability to share a wider array of data than is currently captured by Pixel. Data sharing through Conversions API is more accurate than other methods; businesses don't have to worry about data getting lost because of a browser crash or an ad blocker. Conversions API gives businesses more control over what they share. That means businesses that implement the Conversions API in lieu of Pixel decide what to share and when to share it. By contrast, Pixel sends all events in real-time.


This integration offers these features:

  • Send Event

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