About Facebook Leads

Capture leads in Facebook ads — lead ads provide people with a quick and privacy-safe way to sign up to receive information from your business. Lead ads make forms simple for people and more valuable for businesses. Set up a lead ad where prospective customers can sign up for what you're offering and you'll get accurate contact information to follow up. The form is mobile-friendly and uses information people already shared with Facebook. It's easier and faster for people to reach businesses — and advertisers get accurate, actionable information. Through this integration, Tealium will receive a notification as a Data Source when a Lead Ad is submitted to Facebook.