About iSpot TV Conversion Tracking

iSpot TV Conversion Analytics connects TV ad exposures across 8 M+ TVs with your 1st party website and app data using a tracking code. Each TV set is connected to the home network, making the home IP address accessible to iSpot. This enables iSpot to connect TV ad exposures with your data sets that are associated with IP addresses. This results in powerful closed-loop analytics around how TV creative, media and frequency drives sales and other critical KPIs. The entire process is done in a Personally Identifiable Information (PII) compliant manner.

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