Join a live demonstration of Tealium's native support for iSpot TV Conversion Tracking to see how Tealium makes it easier to implement and enrich this part of your digital stack.
iSpot TV Conversion Analytics connects TV ad exposures across 8 M+ TVs with your 1st party website and app data using a tracking code. Each TV set is connected to the home network, making the home IP address accessible to iSpot. This enables iSpot to connect TV ad exposures with your data sets that are associated with IP addresses. This results in powerful closed-loop analytics around how TV creative, media and frequency drives sales and other critical KPIs. The entire process is done in a Personally Identifiable Information (PII) compliant manner.
Supported Integration Types
iSpot TV Conversion Tracking can be integrated in the following ways:
AudienceStream
EventStream
AudienceStream
These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.
EventStream
These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.
Supported Device Types
iSpot TV Conversion Tracking can be integrated in the following ways:
Web Browser
Web Browser
These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.
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