About Microsoft (Bing Ads) Offline Conversions

Microsoft Bing Ads Offline Conversions is a feature that allows businesses to track and measure the effectiveness of their online advertising campaigns by connecting online ad clicks to offline sales. This is especially useful for businesses that have a significant portion of their sales occurring offline, such as brick-and-mortar retail stores or service providers. Through this connector, business can send offline sales transactions and associate that data specific online ad clicks.

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