Optimizely Data Platform (ODP)

Personalization

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Join a live demonstration of Tealium's native support for Optimizely Data Platform (ODP) to see how Tealium makes it easier to implement and enrich this part of your digital stack.

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About Optimizely Data Platform (ODP)

By leveraging the Optimizely Data Platform (ODP) connector within Tealium's AudienceStream CDP, companies gain the ability to seamlessly integrate their audience segments with Optimizely's Web Experimentation, Feature Experimentation, and CMS visitor groups. This integration facilitates advanced targeting, enabling personalized experiences for users in real time. Embrace this powerful combination to refine optimization strategies, boost engagement, and maximize conversion rates effectively.

Supported Integration Types

Optimizely Data Platform (ODP) can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Optimizely Data Platform (ODP) can be integrated in the following ways:

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

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