About Optimizely Data Platform (ODP)

By leveraging the Optimizely Data Platform (ODP) connector within Tealium's AudienceStream CDP, companies gain the ability to seamlessly integrate their audience segments with Optimizely's Web Experimentation, Feature Experimentation, and CMS visitor groups. This integration facilitates advanced targeting, enabling personalized experiences for users in real time. Embrace this powerful combination to refine optimization strategies, boost engagement, and maximize conversion rates effectively.

State of the CDP 2024

How the most innovative brands are using CDPs to deliver cutting edge customer experiences and drive revenue

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