Pegasystems

Personalization

Engagement and VoC

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Join a live demonstration of Tealium's native support for Pegasystems to see how Tealium makes it easier to implement and enrich this part of your digital stack.

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About Pegasystems

Pega helps companies soar through business changes without being tied down by their old processes. The company provides rules-driven business process management software designed to help large companies in the financial services, insurance, and health care industries update their operations and systems to reflect changes in business goals and strategies. Deliver superior Customer Experience by acting on Pega smart decisioning across your entire tech stack (paid, owned, inbound & outbound) in real-time through Tealium’s Customer Data Platform.

Supported Integration Types

Pegasystems can be integrated in the following ways:

AudienceStream

EventStream

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Pegasystems can be integrated in the following ways:

Web Browser

Connected Devices

Mobile

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Features

This integration offers these features:

Send Custom Audience Data (Real-Time)
Send Custom Audience Data (Batched)
Send Custom Event Data (Real-Time)
Send Custom Event Data (Batched)

State of the CDP 2024

How the most innovative brands are using CDPs to deliver cutting edge customer experiences and drive revenue

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State of CDP Report 2024

State of CDP Report 2024

Pegasystems

Get a Demo

About Pegasystems

Supported Integration Types

Pegasystems can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Pegasystems can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Features

This integration offers these features:

State of the CDP 2024

How the most innovative brands are using CDPs to deliver cutting edge customer experiences and drive revenue