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ROKT Events

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Rokt’s Event API is a flexible and robust interface that can support any type of client event (e.g., purchase, app open, or store visit) along with any associated attributes (e.g., email address, purchase amount, credit card BIN).

Supported Integration Types

ROKT Events can be integrated in the following ways:

EventStream
These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.
AudienceStream
These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

ROKT Events can be integrated in the following ways:

Connected Devices
Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.
Mobile
Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.
Web Browser
These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

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