Join a live demonstration of Tealium's native support for Search Ads 360 Natural Search Tracking to see how Tealium makes it easier to implement and enrich this part of your digital stack.
Natural Search is a tracking solution that gives you visibility into traffic and conversions driven by natural (organic) searches. It uses the Floodlight tag to track conversions and has options you can select that will de-duplicate among display and paid search traffic. Tealium allows you to implement and manage Natural Search Tracking's JavaScript tag with ease through Tealium iQ. With our wizard-driven integration, you can create load rules to determine when and where to trigger this vendor. In addition, Tealium iQ's data mapping feature allows you to control which data points are shared with this vendor.
Supported Integration Types
Search Ads 360 Natural Search Tracking can be integrated in the following ways:
Device-Based Delivery
Device-Based Delivery
These connectors send data to the desired vendor or service directly from the client or device where the data is originating.
Supported Device Types
Search Ads 360 Natural Search Tracking can be integrated in the following ways:
Web Browser
Web Browser
These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.
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