About Search Ads 360 Natural Search Tracking

Natural Search is a tracking solution that gives you visibility into traffic and conversions driven by natural (organic) searches. It uses the Floodlight tag to track conversions and has options you can select that will de-duplicate among display and paid search traffic. Tealium allows you to implement and manage Natural Search Tracking's JavaScript tag with ease through Tealium iQ. With our wizard-driven integration, you can create load rules to determine when and where to trigger this vendor. In addition, Tealium iQ's data mapping feature allows you to control which data points are shared with this vendor.

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