About Snapchat Conversions

The Snap Conversions API allows you to pass web, app, and offline events to Snap via a Server-to-Server (S2S) integration.Passing events to Snap will allow the Snap platform to calculate Swipe and View conversions associated with your Campaigns running on Snapchat.The passing of events will also build Custom audience segments per event, will unlock Campaign Optimization Goals and build audiences for remarketing via Dynamic Ads. Campaign Optimization Goals cannot be unlocked by data uploaded for events that are older than one hour.