About TVSquared

The TVSquared attribution engine, called ADvantage, provides a unique perspective on how each TV impression drives revenue through online, mobile and second-screen for advertisers looking for same-day TV attribution. It provides spot-by-spot, minute-by-minute analysis that enables advertisers to know whether their campaigns are effective in near-real time – usually within 30 minutes of receiving TV airings data. Tealium allows you to implement and manage TVSquared's JavaScript tag with ease through Tealium iQ. With our wizard-driven integration, you can create load rules to determine when and where to trigger this vendor. In addition, Tealium iQ's data mapping feature allows you to control which data points are shared with this vendor.

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