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The TVSquared attribution engine, called ADvantage, provides a unique perspective on how each TV impression drives revenue through online, mobile and second-screen for advertisers looking for same-day TV attribution. It provides spot-by-spot, minute-by-minute analysis that enables advertisers to know whether their campaigns are effective in near-real time – usually within 30 minutes of receiving TV airings data. Tealium allows you to implement and manage TVSquared's JavaScript tag with ease through Tealium iQ. With our wizard-driven integration, you can create load rules to determine when and where to trigger this vendor. In addition, Tealium iQ's data mapping feature allows you to control which data points are shared with this vendor.
Supported Integration Types
TVSquared can be integrated in the following ways:
Device-Based Delivery
Device-Based Delivery
These connectors send data to the desired vendor or service directly from the client or device where the data is originating.
Supported Device Types
TVSquared can be integrated in the following ways:
Web Browser
Web Browser
These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.
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