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Umbel maximizes customer lifetime value by empowering companies to convert massive amounts of people-based data into addressable, actionable and authentic relationships. Tealium allows you to implement and manage Umbel's JavaScript tag with ease through Tealium iQ. With our wizard-driven integration, you can create load rules to determine when and where to trigger this vendor. In addition, Tealium iQ's data mapping feature allows you to control which data points are shared with this vendor.
Supported Device Types
Umbel can be integrated in the following ways:
Web Browser
Web Browser
These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.
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