About Umbel

Umbel maximizes customer lifetime value by empowering companies to convert massive amounts of people-based data into addressable, actionable and authentic relationships. Tealium allows you to implement and manage Umbel's JavaScript tag with ease through Tealium iQ. With our wizard-driven integration, you can create load rules to determine when and where to trigger this vendor. In addition, Tealium iQ's data mapping feature allows you to control which data points are shared with this vendor.

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