About Yahoo! Conversions

Yahoo Ad Tech’s Enhanced Attribution solution mitigates the lost conversion attribution on browsers and devices through the use of a click ID as an identifier instead of a cookie or device ID.

This solution enables tracking of conversions that can work without identity synchronizations and also puts advertisers in control of monitoring the performance of their ad buys. The mechanism can provide post-click attribution for advertisers, and is available for both DSP and Native Ad platform campaigns.

State of the CDP 2024

How the most innovative brands are using CDPs to deliver cutting edge customer experiences and drive revenue

Get the Report