About Yahoo! DataX

Yahoo develops the solutions and insights that create meaningful connections, amplify your brand, and drive impact across advertising, search, and media. DataX is an aggregate Yahoo Ad Tech infrastructure that hosts various components that enable Yahoo Ad Tech to exchange data with its external partners in a secure, automated and scalable manner. Through this integration, Tealium customers can exchange structured data against user identifiers, such as cookies, user-matched ids, household IDs, and so on.