By: Jay Calavas, Head of Vertical Products, Tealium
With third-party cookies sunsetting, hospitality leaders need to get creative in how they collect and deploy the data they are able to collect.
Organizations across the nation are preparing for the soon deprecation of third-party cookies, which means that having a first-party data strategy in place is critical now more than ever. The hospitality space in particular faces many unique challenges as its foundation is built on experience.
And, hospitality leaders are still battling the “hangover” from the pandemic, with consumer behaviors significantly shifting. To better understand and reach these customers, it’s important to adopt a data-driven strategy. But, with third-party cookie deprecation, hospitality leaders must build a new structure founded on first-party data to get them to opt in before it’s too late.
Originally published by Hospitality Technology.