Data-led personalisation will strengthen the brand’s digital customer experience and help connect more Australians with the right product and provider
2nd June 2021, SYDNEY – Australia’s biggest financial comparison site, Canstar is partnering with leading global customer data platform provider, Tealium to amplify its customer intelligence and create more enriched experiences across the Canstar Group’s comparison sites.
The technology investment will enable the Canstar Group to create a unified view of its customers to facilitate real-time personalisation and consistent experiences across its channels and devices.
Leading the integration of Tealium’s customer data platform, Canstar’s Group Manager, Research and Strategic Data, Mitch Watson said, “Canstar is a data-led company; a digital intermediary underpinned by product, customer and consumer behavioural data. We’re excited to be working with Tealium to bring all three of our data silos together to better serve our customers.”
“We have a long history of big data, having built one of the largest financial product databases in Australia. Amalgamating real-time consumer behavioural insights with financial product data to help customers better navigate and source product solutions is key to our evolution.
“Putting the customer at the centre of this means we’re able to draw from first-party data to personalise the experience. This can be identifying prospective and existing customers who have visited us before and providing real-time triggers for previously visited or related products, or pointing them to more relevant content based on their affinities.
“Our customers will be at the helm of this transformation and it is important to us that we provide meaningful improvements to their customer journey and protect the insights they share with us.”
Embracing the opportunity to work with Canstar in transforming its data strategy, Tealium’s Vice President & General Manager APJ, Will Griffith said, “There are a variety of ways for Canstar to understand its customer needs through first-party data, and it’s not limited to simply the data points they collect, but rather how the team combines and enriches that data to create new insights.”
“Tealium’s Customer Data Platform will provide a single customer view across all of Canstar’s data collection points. The team can then analyse how customers interact with their brand and provide truly personalised experiences to help retain existing customers, create new customer relationships, and ultimately drive revenue growth.
“We are thrilled to be partnering with Canstar and bringing our expertise of global best practice for customer data and the possibilities of integrating AI and Machine Learning capabilities using Tealium’s Predict software to assist Canstar customers.”
To keep up to date with Canstar’s news visit www.canstar.com.au/news.
Canstar (Canstar.com.au) is a leading research agency and Australia’s biggest financial comparison site*, comparing more brands than any other. Founded in 1992, Canstar aims to simplify the world of finance by comparing over 770 brands across more than 30 finance categories including banking, insurance and superannuation. Our team of expert researchers analyse thousands of finance products to develop our Star Ratings and Awards, aimed at helping consumers find products offering outstanding value, not just the lowest price. We’ve also recently launched Customer Satisfaction Awards to add a consumer perspective to the comparison equation. In 2010, we expanded our services and launched Canstar Blue (Canstarblue.com.au) to provide customer satisfaction research and ratings for over 900 brands across more than 250 consumer products and services. Today this also includes price comparisons for energy, phone and internet providers. In 2021, financial comparison site, RateCity (RateCity.com.au) joined the Canstar Group. Canstar is not owned by a financial institution, holds Australian Financial Services and Credit licenses, and takes its compliance obligations very seriously.