Taggstar & Tealium Sign New Partnership Agreement to Personalise Online Shopping with Dynamic Real-Time Messaging

LONDON (2 February 2016) – Real-time, e-commerce messaging software Taggstar, today announces a new partnership with Tealium, the leader in real-time customer data solutions and enterprise tag management. The collaboration allows online retailers and travel sites to increase sales conversions by targeting shoppers with personal, live messaging providing social proof.

The partnership focuses on the intersection of Tealium’s AudienceSteam omnichannel segmentation and action engine, and Taggstar’s real-time social messaging platform.

The proposition brings together Tealium’s ability to enrich real-time digital data with offline customer data assets and Taggstar’s optimised social proof messaging engine. By sharing popularity, trending, scarcity and promotional messages, these real-time messages build online customer confidence. These messages are statistically-proven to make buyers more likely to convert.

Marjorie Leonidas, managing director, Taggstar said: “Our new partnership with Tealium allows us to continue to help online retailers to optimise their conversions. Working with some of the largest websites, it’s our job to help them with their most pressing challenges and to find new ways to make them more competitive.”

Tealium was recently ranked 46th fastest growing company in North America on Deloitte’s 2015 Technology Fast 500, growth that was attributed to the enormous benefits that organisations see when they leverage the power of their customer data to create more meaningful, relevant customer experiences.

Lindsay McEwan, General Manager of EMEA at Tealium, said: “When prospects are given a clear call to action driven by their current and historical behaviour, it has been proven that conversion rates increase. In an environment dominated by huge global e-commerce brands, it is critical that retailers take advantage of the rich, behaviour customer data to provide a personalised call to action and successfully drive these conversions.”

About Taggstar:

Taggstar delivers real-time product messaging on retail websites to turn browsers into buyers. Our messages highlights what other shoppers have bought, including popularity, trending, scarcity and promotional messages, encouraging them to buy. Displaying the right messages, at the right stage in the sales journey, to individual customers about individual products, means that buyers who see Taggstar messages are better engaged with more confidence to complete the sale. #Taggstar is backed by Ariadne Capital.

About Tealium:

Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT. More than 600 organisations worldwide trust Tealium to eliminate data silos and build a unified, actionable customer profile. For more information, visit www.tealium.com.

Press queries:

Kate Cleevely, Kate@taggstar.com / +44 (0) 7754 920043.

Charlotte Morgan, charlotte.morgan@tealium.com / 07464484254