Tealium Achieves Another Record Sales Quarter as the Leader in Enterprise Tag Management

Sony Online Entertainment, Perry Ellis, EA, and many more select Tealium for its scale, performance, and ease of use

San Diego, CA (Oct 9, 2012) – Tealium, the leader in enterprise tag management systems, today announced another record sales quarter, achieving unprecedented growth in revenue and bookings during the third quarter, while adding some of the biggest brands in the world to its global roster of enterprise clients.

During the third quarter ending Sept. 30, Tealium recorded a 497 percent increase in revenue and a 433 percent increase in bookings compared to the same period last year. Tealium added dozens of major brands, including Sony Online Entertainment; Perry Ellis; EA; Yankee Candle; T-Systems, a subdivision of Deutsche Telekom; Broadcasting Board of Governors (Voice of America); and the largest and most recognizable consumer media and entertainment brand in the world. The client additions give Tealium more than 130+ enterprise customers on five different continents.

In each case, clients selected Tealium over the competition for many reasons, including product ease of use, scale and performance, depth of enterprise features and customer references. Tealium posted a 92 percent competitive win rate in the last quarter, thanks to its superior technology and marketing-focused approach to tag management, which emphasizes point-and-click usability over JavaScript coding to manage digital marketing vendor tags.

Additional third quarter highlights include:

• Achieving a 92 percent competitive win rate
• Receiving $10.5M in Series B funding from Battery Ventures, one of the most respected venture capital firms in the world. Battery also funded Omniture, ExactTarget, BazaarVoice and many other digital marketing leaders
• Launching Digital Velocity, the industry’s largest tag management user conference. Scheduled for Jan. 23-25, the event is exclusive for Tealium customers and strategic partners
• Being recognized as a “highly innovative” vendor in Forrester Research’s recent report, “Understanding Tag Management Tools & Technology.” Tealium was also recognized as the leader in tag management in Econsultancy’s report, “Tag Management Buyer’s Guide”
• Increasing the number of employees by more than 150 percent worldwide, adding strength to account management, development, sales and marketing

“From Battery Venture’s investment, to the addition of so many global brands, this has been a banner quarter for Tealium,” said Ali Behnam, CEO of Tealium. “We expect our growth to continue at an even faster pace as the market better understands our unique differentiators for streamlining digital marketing complexity. We are proud to welcome so many new customers to our growing community, and look forward to connecting with them in person at Tealium’s Digital Velocity event in January.”

For more information, please visit www.tealium.com. To find out more about Digital Velocity, scheduled for Jan. 23-25, 2013, in San Diego, please visit www.digitalvelocityconference.com.