Tealium Announces First European-Based Certified Partner for Universal Tag

MediaPod to Provide Best-of-Breed Implementations using the Tealium Universal Tag

San Diego, CA – July 7, 2010 – Tealium Incorporated, a leading provider of enterprise-level Universal Tagging, today announced Mediapod as the first European-based company certified with the Universal Tag. Mediapod’s customer base can now leverage Mediapod’s expertise in Universal Tagging across multiple solutions.

Tealium Universal Tag allows companies to deploy one tag that effectively communicates with all web analytics and digital marketing solutions. It is the most widely used Universal Tag technology for the enterprise.

“We are proud to be the first European company to earn the Tealium Universal Tag Certification,” said Antoine Janning, Co-founder of Mediapod. “The certification further solidifies our leadership in web analytics by emphasizing the superior deployments made possible through the Universal Tag.”

“We are very excited to have Mediapod as a certified partner,” said Ali Behnam, Tealium co-founder. “Mediapod’s expertise in web analytics and online optimization make it a great fit Universal Tag deployments across the customer base.”

Tealium Universal Tag supports all tag-based web analytics solutions, including Google Analytics, SiteCatalyst, Webtrends, Unica, Yahoo! Web Analytics and Coremetrics. In addition, it supports all other tag-based digital marketing tools such as DoubleClick, Atlas, SearchIgnite, Foresee Results, Bazaarvoice and more.

More information can be found from the Tealium web site.