San Diego, CA – July 27, 2010 – Tealium Incorporated, a leading provider of enterprise-level Universal Tagging, today announced the appointment of Eric Brousseau as Vice President of Technology Services. Brousseau will be responsible for the development of Tealium’s Universal Tag platform.
Tealium Universal Tag is a tag management system that allows companies to deploy one tag that effectively communicates with all web analytics and digital marketing solutions. It is the most widely used Universal Tag technology for the enterprise.
Prior to Tealium, Brousseau had an illustrious 10+ year career with Best Buy as a Software Engineer, Product Manager, Architect and Program Manager. At Best Buy, Brousseau developed the company’s first behaviorally targeted email campaigns. Using his knowledge of systems and customer data, he went on to create an internal A/B testing capability used on bestbuy.com. Brousseau quickly expanded his responsibilities by founding bestbuy.com’s Innovation Team. He was responsible for the development and operations of emails (transactional and behaviorally targeted), A/B testing, digital analytics, personalization, recommendations, web services, automation, and other customer facing features.
Brousseau attended the esteemed St. Olaf College in southern Minnesota, where his majors were Economics/Marketing and Chinese Language.
“Tealium Universal Tag is a robust platform for streamlining customers’ complex implementations,” said Mike Anderson, Tealium co-founder. “We look forward to Eric’s contributions to help grow the Universal Tag platform.”
Tealium Universal Tag supports all tag-based web analytics solutions, including Google Analytics, SiteCatalyst, Webtrends, Unica, Yahoo! Web Analytics and Coremetrics. In addition, it supports all other tag-based digital marketing tools such as DoubleClick, Atlas, Comscore, ExactTarget, Bazaarvoice and more.