Sav Khetan and Dave Lucas will bring deep industry experience to newly revamped product team to catapult business development

SAN DIEGO, June 24, 2019 – Tealium, the trusted leader in real-time customer data orchestration, has added two new leadership positions to its senior management team to accelerate product development and company growth. On the heels of securing $55 million in Series F funding, Tealium announces Sav Khetan as vice president of product, and Dave Lucas as senior director of product. The newly appointed leaders will play a critical role in customer engagement, strengthening Tealium’s offerings in 2019 and beyond.

“It’s an exciting time to be part of the company,” said Mike Anderson, co-founder and CTO of Tealium. “Our recent funding round is a testament to enterprises’ need for unified, accessible data across the organization and is an opportunity to supercharge business growth. We are proud to welcome Khetan and Lucas to the team so we can further live out our mission to be the comprehensive customer data orchestration solution on the market.”

Khetan brings nearly a decade of experience to the role, most recently serving as vice president, technical strategy at POSSIBLE where he was responsible for maximizing clients’ first-party data and marketing technology stacks. As vice president of product at Tealium, he will leverage his extensive training in marketing, technology, consulting and analytics to own the overall product vision, strategy and roadmap.

“This could not be a more motivating time for me to join the industry, and specifically Tealium,” said Khetan. “The data layer is the single most critical layer in the marketing technology stack, and Tealium built a customer data platform (CDP) when no one knew what it was. The company has always been able to see what others cannot, and I’m incredibly excited to work in this data layer and maximize the Tealium’s product growth.”

Lucas will also join the team as senior director of product. As former head of analytics and data science at Fracture, his expertise will allow him to drive success for Tealium’s customers. In addition to daily product management, Lucas will be a key leader in product refinement, ensuring that customers’ changing needs are met as their own operations and touch points evolve.

“In my former role, my company chose Tealium for our data orchestration and the customer experience was unmatched,” said Lucas. “It’s incredibly exciting to now play an instrumental part in growing the company’s products, and ensuring that customers have the same unparalleled experiences that I did. Tealium already has exceptional products, but I look forward to pushing the boundaries of how we can serve enterprises even better.”

To learn more about Tealium, visit

Post Author

Lauren Snedden
Lauren is the Sr. Director of Corporate Communications at Tealium

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