San Diego, CA (January 17, 2012) — Tealium, the leader in enterprise tag management, today announced that it has joined the Web Analytics Association (WAA) as a corporate member to help shape the evolution of the digital marketing industry. Founded by web analytics industry leaders in 2004, the mission of the WAA is to lead and support its members by providing quality education, developing standards and best practices, conducting research, and advocating for issues that advance the industry.
With a strong history of dedication to the promotion of a global understanding of web analytics, the WAA creates an informed and involved web analytics community through the connection and empowerment of its members. The organization has more than 1,500 members worldwide, representing 40 countries and a broad spectrum of expertise.
Founded in 2008, Tealium helps enterprise organizations improve online marketing performance and save valuable IT resources by providing a simple, easy to use solution for managing the increasing number of web page tags that most digital marketing vendors require customers to embed in their web sites. Tealium leverages an industry unique methodology that delivers unprecedented scale and high performance on a global basis. Tealium offers an intuitive, drag and drop user interface designed for marketers who want to take control of their online campaigns and protect user privacy without further taxing IT departments.
“Tag management is rapidly becoming an established best practice in our industry,” said Peter Sanborn, president of the WAA. “On behalf of the WAA Board and members, we welcome Tealium to the association.”
WAA is the leader, spokesperson, and guardian of the web analytics profession and is owned and run by members for the benefit of members. Members of the WAA receive access to web analytics best practices, current and relevant industry information, local and global networking opportunities, key resources, valuable research, standards, discounts to industry events and publications and participation with social media groups. WAA members are also given the opportunity to get involved with relevant industry legislation and they may choose to participate in the strengthening of the trade through certification programs.
“The WAA is at the forefront of the web analytics profession and we are proud to join their ranks,” said Ali Behnam, co-founder at Tealium. “We look forward to working with the association and its many members on moving the industry forward, and serving as a resource for enterprise tag management.
On Jan. 18, Tealium will be exhibiting at the Web Analytics Symposium in Los Angeles. The event will be held at the Sheraton Delfina in Santa Monica. Visit the WAA for more information.