Tealium and POSSIBLE Host Free Webinar with American Marketing Association (AMA) on How to Fuel More Profitable Customer Interactions via Real-Time Personalization

“The Rise of One Size Fits No One: The Importance of Personalization in Driving Superior Results” Webinar Will Expose Common Struggles by Marketers and Share Solutions, Techniques for Delivering 1-to-1 Experiences

San Diego, Calif. – March 3, 2014 – Tealium®, the No. 1 provider of enterprise tag management and innovator of solutions to help marketers unify the customer journey and drive more profitable digital interactions, today announced that Jason Burby, Chief Performance Marketing Officer at POSSIBLE, and Tracy Hansen, Chief Marketing Officer at Tealium, will host a live webcast this week moderated by the American Marketing Association (AMA). The webinar, scheduled for March 6 at 10 a.m. PT, will focus on solutions and techniques for overcoming common obstacles in connecting with audiences and developing more relevant and profitable customer interactions through unified marketing.

Burby has more than 20 years of experience in digital strategy and has focused much of his career on helping marketers take advantage of data to make smarter business decisions and improve the success of their organizations. He is known for his prolific writing and presentations about digital analytics, optimization and strategy, and is the co-author of “Actionable Web Analytics: Using Data to Make Smart Business Decisions,” one of the leading books in the field of digital analytics.

“Today’s consumers expect a whole new level of personalization – they expect brands to know and understand them across multiple digital touch points. This is putting marketers under tremendous pressure to deliver these highly valued, one-on-one experiences, yet there are a number of factors holding marketers back,” Burby said. “Our webinar will explore best practices and different solutions for creating that optimal experience.”

• What: AMA Webcast: “The Rise of One Size Fits No One: The Importance of Personalization in Driving Superior Results”
• When: Thursday, March 6, 2014 at 10am PT/1pm ET
• Where: Register for free here or visit www.tealium.com.
• Who: Jason Burby, Chief Performance Marketing Officer at POSSIBLE, a WPP company, and Tracy Hansen, Chief Marketing Officer at Tealium.

Hansen, with more than 15 years of executive marketing expertise, has helped accelerate the growth of technology giants such as NetApp and CA Technologies. She is a brand expert and long-time digital marketer, giving her in-depth knowledge of the data unification issues that many marketers face today — and are now solving through Tealium’s market-leading solutions.