Tealium Signs 60 Enterprise Clients in First Half of 2012 as Industry Momentum Shifts Toward Marketing-Focused Tag Management

San Diego, CA (July 10, 2012) – Tealium, the leader in enterprise tag management, today announced that it signed 60 enterprise clients in the first half of the year, highlighting growing momentum for its unique methodology and marketing-friendly approach to enterprise tag management.

New clients for the first six months of the year ending on June 30 include Nokia; News International; National Hockey League (NHL); Vodafone Germany; Fox Networks Group; TUI; SportsmanGuide.com, a division of Redcats; and many more. Tealium added seven of the Top 100 companies on the Internet Retailer 500 list during the time frame, as well as the top newspapers by circulation on three different continents. Tealium also achieved a 92 percent competitive win rate.

New clients selected Tealium for several reasons, including its pioneering approach to enterprise tag management, which focuses on empowering business users to deploy and manage their tags on their own through a point and click web interface. This includes pre-configured turnkey integrations with hundreds of key tag-based vendors that digital marketers rely on every day to maximize business results. This marketing-centric approach compares with legacy tag management solutions that require ongoing IT assistance and bill themselves as content management systems for JavaScript editing.

“We like that Tealium is making this a marketing-focused sell,” wrote Martin Schneider, research manager, enterprise software, for 451 Research, a leading global analyst and data company, in a recent independent report on Tealium. “Empowering those that actually rely on the data generated by (vendor) tags to manage their tag network makes sense, given the skin they have in the game.”

According to a new report, “The ROI of Tag Management,” produced by Econsultancy in conjunction with Tealium, nearly 90 percent of digital marketers believe that effectively managing vendor tags is critical to their online success. In an increasingly complex digital environment, 86 percent said that making fast changes to digital assets without IT involvement will be increasingly important. The report is available for free at http://www.tealium.com/offers/roi3.html.

“The growth of the tag management industry closely resembles the birth of the web analytics industry more than a decade ago,” said Ali Behnam, co-founder at Tealium. “Back then, you had IT folks crunching web server log files to get actionable web site intelligence for marketers. Eventually, those solutions became easy enough for marketers to use, freeing IT resources to focus on more strategic tasks. We see the same parallels here. Our goal is to help marketers gain control of the solutions they use every day, thereby increasing agility, reducing costs and improving web site performance.”

In addition to its marketing focused approach, new clients also selected Tealium because of its depth of enterprise capabilities, including tagging for mobile apps and enhanced privacy compliance. The market is also gravitating toward Tealium’s unique next-generation methodology, which does not require round-trip server calls at every page load, thereby delivering superior scale and performance. Performance and scalability, ease of use, and vendor neutrality were the top three vendor criteria among tag management users, according to the ROI report.

The number of clients added during the first half of the year highlighted a growing list of accomplishments during the first half for the company, including:

• Being positioned as the market leader for tag management in Econsultancy’s “Tag Management Buyer’s Guide,” published last month. Tealium was noted to have the biggest global focus, while being ranked larger than any competitor except Adobe Systems
• Being named a finalist for Best New Technology in the Digital Analytics Association’s Awards for Excellence 2012, March 2012
• Being named one of San Diego Venture Group’s “Cool Companies” for 2012