The whitepaper shares essential retention strategies to maintain trust and turn customers into loyal brand advocates amid economic downturn


SAN DIEGO | Tealium, the largest independent and most trusted customer data platform (CDP), today launched its latest whitepaper, Your Secret Weapon for Customer Retention and Expansion: First Party Data and A CDP, exploring how the most successful companies leverage CDPs and customer data to deliver relevant customer experiences.  This matters even more when there are dynamic market conditions like an economic downturn and evolving privacy regulations.   

Tealium’s new whitepaper highlights practical ways that companies can use customer data to develop key programs that drive engagement and expansion. It is more critical now for companies to quickly collect and understand customer data so they can develop relevant messaging, pricing, and products that address buyers’ needs in a challenging economy. Specifically, the whitepaper dives deeper into how CDPs and customer data can be used to:

  •  Deliver relevant messaging that resonates with buyers and build trust
  • Understand consumer sensitivity around areas like pricing and be able to make quick updates 
  • Honor privacy preferences throughout the entire customer journey to establish personal and trusted experiences

The whitepaper also highlights that embracing new and unique methods of marketing can help attract and retain today’s savvy consumers, including voice search and AI; focusing more on ESG; social media and micro-influencer marketing; and adopting more immersive and interactive experiences. 

CDPs are proven successful in equipping companies with the right tools to better connect with customers amid today’s challenging economic landscape. Customer data is a valuable and strategic asset, and by utilizing it in a more meaningful way, brands can deliver trusted, personalized, and targeted experiences that ultimately lead to better retention. For complete insights and findings from the whitepaper, check out Your Secret Weapon for Customer Retention and Expansion: First Party Data and A CDP.

To keep up with the latest company news, visit Tealium’s Newsroom.


About Tealium

Tealium connects customer data across web, mobile, offline, and IoT so businesses can better connect with their customers. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections, empowering brands to create a complete, real-time customer data infrastructure. Tealium’s solutions include a customer data platform with machine learning, tag management, an API hub and data management solutions that make customer data more valuable, actionable, privacy-compliant and secure. More than 850 leading businesses throughout the world trust Tealium to power their customer data strategies. For more information, visit

Post Author

Natalie Passarelli
Corporate Communications Manager at Tealium

Contact Us

Back to Newsroom

Want a CDP that works with your tech stack?

Talk to a CDP expert and see if Tealium is the right fit to help drive ROI for your business.

Get a Demo