CDP Success is a Team Sport: Proving the Business Value of Customer Centricity

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Hear from industry experts, 7-Eleven, Bupa and Meridian Energy on their journey, with real life strategies on how they got started with bringing a CDP and customer-centric personalisation into their organisations. From getting organisation buy-in, to personalising and contextualising the value of a CDP for different teams, and how they have set themselves up for success by building an ownership team around the tools and practice of customer centricity.