CDP Workshop, Part 1: How Organizations Buy, Implement and Use Customer Data Platforms
With the Customer Data Platform (CDPs) space becoming more crowded than ever, there’s enormous confusion around what a CDP should do – as well as what CDP is right for each specific business or organization.
In order to demystify the confusion around CDPs, Tealium surveyed over 300 U.S. decision makers in marketing and data/analytics.
In Part 1 of our CDP Workshop as we discuss:
- How they are leveraging CDPs today
- The challenges they face with current vendors, and
- Their future plans for CDP technology