Consumer Perceptions During the Cost of Living Crisis with Internet Retailing and Tommy Hilfiger

Customer expectations and behaviours have changed. They want to feel that brands understand their situation today, and tailor their marketing efforts accordingly. Brands cannot rely on historical data, Instead, brands must understand the current emotions and preferences of customers, not just the state of their wallets. Hear how leading retail brand, Tommy Hilfiger, understands not just their customer wants, but needs, in an ever changing environment.