Epson America- Formalizing a Data Strategy Across a Global Organization
Scott Sturcke, Director, Online Marketing, Epson America
Nick Huang, Senior Web Analyst, Epson America
Epson America wanted to create and implement a data strategy that not only elevated the quality of their customer data, but that would result in a strong business intelligence practice across their entire global organization. In this session with Scott Sturcke, Director, Online Marketing and Nick Huang, Senior Web Analyst at Epson America, you’ll hear about the challenges they faced in this endeavor and the wins they achieved in partnering with Tealium such as-
-The power in owning your own data
-Tips and use cases to get your AudienceStream (CDP) program off the ground
-Benefits and efficacy of using Extensions
-Efficiencies of segmenting once across an ecosystem of vendors
