Hewlett Packard Enterprise-Defeating the Multi-channel Silo Challenge
Every organization has data challenges, but as companies grow in size, the amount of data that becomes isolated (either by lack of governance, architectural limitations, or even political machinations) grows exponentially. This creates a significant problem in an era where customers expect relevant content that simplifies their intended activity, and personalization has become the new ante to compete in a digital marketplace. In this session, Matt Wright will detail how customer data solutions like Tealium AudienceStream create the glue that not only joins the data between these disparate systems, but delivers a more comprehensive – and actionable – customer view.
