How Marketers Can Push the Boundaries of Customer Data
In today’s rapidly evolving marketing technology landscape, the one constant that remains is the need for a centralized source of customer data. With that, it becomes possible to build a unified customer view and create a superior customer experience across all stages of the customer lifecycle, from acquisition and growth to retention and service.
Join David Raab, Principal at Raab Associates Inc., and Adam Corey, Vice President of Marketing at Tealium, as they discuss the emergence of the real-time customer data platform (CDP) as the critical element to achieving this. They will share:
- Three components of a CDP
- Five benefits of the CDP
- How they work and what to look for
- Customer case studies and best practices
