How to Use Data to Create a Strategic Advantage
Data is the most important asset a business has and it’s everywhere, but harnessing it to be used in a powerful way can be a challenge. Trusting that it’s clean and accurate can be even harder. So how do you actually channel all your data from disparate sources and use it to create web experiences for your customers that inspire and delight?
Watch to discover:
- 3 different types of data and why it’s crucial your brand understand the power behind each
- Why it’s important to see and use data as a strategic mandate in your organization
- How to incorporate insights about customer behavior into product strategy to drive continuous improvement and optimization
- Key strategies for enabling consistent, impactful experiences across every digital touchpoint